Madly Barking is a strategy and brand consultancy and committed to get the most out of change. The challenge is: brands are stored in mental frames. If those frames are locked, no exchange is possible. In the light of change the brand is looking older and older. Because the transformation of context changes meaning and relevance of our brand. Key is: to get an insight of change we have to look outside our markets (brand framing). The mission of Madly Barking is to keep the brand in time. Or, expressed by more ‘natural’ terms: help the brand grow sustainably. We do not focus on a foggy term like “future”. But on ideas – as new combinations of  existing elements. "Our idea of branding is:
create a sound understanding, create a growth idea, and teach the idea to fly." - Carsten Niepmann