The principle is simple: radar is sending out millions of signals and receiving them just as quickly.
From the result calculations are made about an objects’ speed and direction.

Monitoring the radar today we recognize a lot of clutter. Clutter of
 – media,
 – messages,
 – products,
 – targets, and
 – markets.

These days, things change continuously. Objects transform. Styles merge.
To get the most out of this transformation we need to know
 – the logic of the process and the causes for change,
 – how this translates in customer behavior, and
 – what will be the impact on our brand.